All Aroma coffees are 100% Certified Organic (by
O.C.I.A) and Certified Fair Trade (by TransFair Canada) and are
available in both Medium and Dark Roast.
For longer shelf life
and attractive display, Aroma coffees are packaged in 1 lb
sealed foil gusseted bags with valve and golden tin tie
Keep all storing, grinding, brewing and serving equipment clean.
For ultimate freshness: buy your coffee fresh, on a weekly basis
and avoid storing for more than 10 days.
For 2 weeks or less: keep in valve bag or airtight container at
room temperature.
For more than 2 weeks: keep in valve bag or airtight container
in deep freezer. Avoid repeated transition in and out of the
freezer, as condensation will build up and make the coffee go stale
faster than when kept at room temperature.
If you can’t buy your coffee supply on a weekly basis: divide
your coffee purchase into weekly supply double- freezer bags. Once
you have taken your weekly supply out of the freezer, it should
remain at room temperature to avoid deterioration due to
condensation.
Grinding
Whole beans keep their freshness and flavour longer.
Grind only what you need before each brew.
Grind your beans evenly and according to the brewing equipment
you have and its instructions.
The longer the brew cycle, the coarser the grind.
If your coffee comes out of your brewing equipment too thin and
less flavourful, try using a finer grind.
If your coffee comes out bitter, try a coarser grind.
The grind for a French press (Bodum) is slightly coarser than
for drip.
The grind for Melita cup filter is between espresso (very fine
grind) and fine drip.
Brewing
Keep brewed coffee in a thermal carafe to preserve its flavour.
Never leave it on a burner.
Use water just under boiling temperature.
Let the boiling water stand for about twenty seconds
Boiling water sears the coffee oils, which contain most of the
flavours.
These notes are benchmarks. Adjust according to your own taste.
If you like the coffee stronger add more ground coffee, less grounds
if you like your coffee weaker
French press (Bodum):
Measure 2 Tablespoons of ground coffee to 6 ounces of fresh
water.
Bring water to a boil and let sit for 20 seconds. Pour water
over coffee grounds and
let steep for 4 minutes before slowly plunging and then serving.
Commercial Drip machine:
Use 80 to 90 grams of ground coffee per 1.7 litres of water
(regular carafe).
Adjust your grind so that the brew time is 4 to 6 minutes
(optimum around 5 min. 30 sec.)
Gold plated filters are simply the best. Unlike paper filters,
they don’t absorb the flavourful coffee oils.
Oxygen bleached filters come second. They impart less paper
flavour than unbleached filters and none of the chlorine taste that
the chlorine-bleached filters do.